choose 3 companies and let me know
Choose three competitors of a particular industry (fast-food, soft drinks, insurance, airlines, banking, fashion...) in a particular market (your country of origin (Russia), for instance) and analyze and compare their social media presence and activity in at least four of the following social media platforms: Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, LinkedIn, TIK TOK.
1) Analysis of the social media presence and activity of three players of a particular industry in a particular market (4 SM platforms).
2) After analyzing their activity in at least four mainstream social media platforms, compare the results and state your conclusions (benchmarking).
Some possible aspects to analyze in sections 1) and 2) :
a. Actual presence in the selected platforms
b. Amount of fans, followers, etc.
c. Topics posted
￼d. Brand Voice
e. Level of engagement achieved
f. Level of interaction with fans, followers, etc.
g. Any other relevant aspect (customer service, crisis management, co-creation, etc.)
Afterwards, choose one of the players and prepare a written report with strategic recommendations in order to improve its social media presence and activity.
Take into account academic/professional sources to underpin and justify the proposed recommendations.
Written report 1000 words
part 1 and 2 must be separate from written report with lots of screens to see a-g points and 2-3 paragraphs of analysis, comparison and conclusions