Short introduction( already available in screens)
Use sub-headings as you see fit.
Use figures, tables, etc. as you see fit.
Bibliography: You should use the Harvard Referencing System
Goal in PR is the end result or achievement of a PR strategy;
PR goals are global outcomes e.g to develop stronger ties with the community
Objectives(SMART) are specific 'milestones' or indicators that you are achieving you goal.
The strategies are the approach and the tactics are the activities and communication initiatives
timeframe part (how often wil tactics x,y and z be used. How will you keep track of progress?